A City of Decatur, Georgia non-profit took on an ambitious goal of selling out high-end tickets for a new fundraising event.
A progressive dinner—the event invited patrons into the finest homes in the City of Decatur—where they would enjoy cuisine prepared by local restaurants. The Foundation hoped to make this a visible, premium fundraiser.
Sara Cowley Design went to work creating branding that would work for this first pilot year, but would have staying power to make this an annual event. We knew it was important to reflect the dignified elegance of Old Decatur.
Collateral materials, an e-blast series and magazine ads came together as a cohesive campaign, allowing the Foundation to reach its goals and launch a program with potential for years to come.
February 23, 2016