Building a brand in a program-focused world.
It’s hard work being the largest provider of social and immigration legal services to the Latino community in Atlanta.
Because the Latin American Association primarily fundraises with 5-plus annual events, their core brand message was sometimes left overlooked.
Sara Cowley Design recognized the need to create consistent brand communications for the Association. Leveraging the existing logo and featured colors, the team created standards to elevate all supporting graphics and create visual consistency in e-blast templates, brochures, flyers, t- shirts, annual reports and end-of-year campaigns.
A consistent voice and visual brand identity helped the Latin American Association grow its donor base and community supporters, while becoming more recognizable to its clients.
February 23, 2016